My logo is a diamond with a banner over it. I chose to use a diamond and a banner to show sophistication and make it look modern. I used all sharp lines and shapes that helped showed the sophistication.  For my colors I chose to do an accented neutral color scheme just to make the accent really show a lot. The gray against the purple makes the purple l the point of emphasis.  For my fonts I wanted something with sharp edges to keep it throughout the whole  theme.  I liked this font because it seemed modern and up to date.